König & Meyer

Music supplies on paper

König & Meyer is one of Germany´s largest manufacturers for music supplies and accessories and has supplied famous bands and artists such as “Die Happy”, “Kettcar” and “Xavier Naidoo” with products from the music sector. K&M places high value on long-term customer relations.  Accordingly, customer service is also very important – K&M is constantly looking for means of communication.

Assignment
In addition to transferring all product data, the challenge was to create a flexible and upgradeable design for the product portfolios. The complete product information needed to be accessible right away, as well as stored and administered in a central system. To K&M, using a Product Information Management System means upgrading their customer service; a time and cost saving solution of great importance.

Solution
All product information can be administered and published with the Product Information Management System infuniq^®. In addition to product description texts and item numbers, any kind of media can be attached to the products. With the specially designed infuniq^®-PlugIn, all product data can be transferred from DTP-Tools Adobe InDesign and then, in a next step, the data can be customized to suit the catalogue design. The semi-automatic catalogue creation helped König & Meyer to optimize all marketing processes sustainably. The time-consuming search for product information in different data bases and repositories is no longer necessary.

infuniq systems on the SME PROZEUS-Congress 2011

Small and medium enterprises in focus. Realignment, process improvement and examples of entrepreneurial courage at the famous industrial monument "Zeche Zollverein".

infuniq^® in the visavis Economy

„Nur die Technik legt noch Hand an“, is the title of the recent article in the visavis Economy from December 2009. Learn all about Product Imformation Management and König & Meyer´s procedure of creating catalogues in the supplement of the Handelsblatt.

infuniq systems GmbH at Werk-II priint:day Partnertag 2010

This year's motto of priint:day 2010 is concerned with added value and once again provides an informative forum for process optimisation, efficiency, automation and Cross Channel Marketing.